Site visits and an analysis of the discourses used in newspaper articles and magazine features, as well as on blogs and in other online spaces, indicate that the presence of poor and marginalized residents of the Downtown Eastside is one of the reasons for some consumers’ decisions to visit new upscale establishments in the area. Both new and revitalized restaurants have created new spaces of consumption, transforming the neighborhood into a dining destination. The Downtown Eastside of Vancouver, British Columbia, remains one of the poorest neighborhoods in Canada, yet is also a site of rapid gentrification. The café business possibility for Thai brand coffee house in Thai market were discussed in the paper. But it is surprisingly the hi-end brand coffee houses in Thai market are mostly imported brands. Coffee was long produced and consumed in Thailand. And the new cultures also created by the wise businessman. Coffee consuming is not just the trend but it has become part of people lifestyle. On the other hand, the older group gives the difference result as they rate the important of the branding, coffee house and its services, then the product respectively. Results of the younger group are give priority to the dimension of coffee house and its services dimension more than others, then branding dimension and the product dimension respectively. The results were used to classify the customer group into two main groups, the younger than 25 and the older than 25 years old. The sources of secondary data were critical selected from highly reliable sources, both from public and private sectors. Research samples are identified as customers' of Hi-end department stores in Thailand. Primary data 350 sets of questionnaires were distributed, and the high quality completed questionnaires of 320 sets returned. This study is a mixed methods research combining quantitative research and the qualitative research. This research aimed to study the market feasibility for new brand coffee house, the case study of Thailand.
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